The Experience Practice is the professional home of entrepreneur, Sean Schroeder. Sean was the co-founder of Mura Digital Experience Platform and principal partner in digital agency blueriver. Sean is currently serving as CXO of AutismTech startup Happy Ladders, a platform created to empower parents to teach their child with autism.
Over the last 20+ years, Sean has founded three companies and had the opportunity to serve brands such as Apple, Intel, Intuit, Nationwide, Fairmont Hotels, CSX, Scientific American, Boeing, Adobe; Organizations such as the United States Senate, NASA, Social Security Administration, European Commission, as well as Technology Startups, FinTech, SaaS, Universities, and others.
A dynamic leader with a passion for inspiring others, Sean isn’t afraid of getting in the trenches when necessary, and is driven by generating outcomes through innovation, whether it’s through technology or by simply taking a different perspective. Sean is both technical and creative with experience in Digital & Content Experience, Product Development, Product-Led Growth and Growth Marketing, Data Storytelling, and Automation. Additional interests include Machine Learning, Artificial Intelligence and Blockchain technologies.
Story is the perfect tool for creating a continuum of experiences and differentiating your brand. Consumers don’t care about features and benefits as much as they care about buying from companies that inspire emotional connections. Your narrative is what drives that connection.
Read ArticleIn truth, there’s nothing personal about a Cards Against Humanity deck. Each version ships with the exact same set of cards. What makes the game feel personal are the unique combinations that play to one’s sensibilities by delivering relevant content.
Read ArticleTechnology is a resource capable of solving various dilemmas, but it isn’t a cure-all. Without a “people” component overseeing technology, it can easily fall flat.
Read ArticleWe often talk about sales and marketing alignment, but there’s another alignment that needs to happen: marketing and IT. It would behoove us all to get these disparate departments on the same page.
Read ArticleIn B2B marketing, the concept of personalization goes beyond customized email fields or purchase suggestions until much later in the sales cycle. When we talk about a solution in terms of roles, responsibilities, and pain points, we’re offering content that resonates with a broader audience.
Read Article"Plug and play" marketing solutions that promise to handle everything at the push of a button might sound like a dream come true, but nothing's perfect. It can mean sacrificing your ambitions because of platform constraints.To avoid this, build it yourself.
Read ArticleMost marketers strive to achieve Flow without realizing it. By understanding how Flow works and following these tips to achieve it, B2B marketers can create better experiences for their prospects and start seeing the results they want—in marketing and in other areas of their businesses.
Read ArticleCreate meaning, not marketing. That's how to steal a piece of Apple's success.
Read ArticleInstead of looking for new ways to use old tricks, the path forward requires marketers to transcend marketing for marketing’s sake by creating authentic, meaningful experiences for audiences.
Read ArticleHear Sean on the Business of Story Podcast: How Blueriver and its Mura Digital Experience Platform found the flow of its brand story; a narrative focused on creating peak customer experiences.
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Sean joins Nathan Latka to discusse the Genius in Agency + SaaS Business Model
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